3 Do’s and Don’ts of Social Media Marketing

Jake Boucher
4 min readFeb 21, 2018
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There is a long list of what to do and what not to do on social media. In this article, it is my goal to relay 3 do’ s and don’ts of social media marketing.

Let’s start out with the don’ts of social media marketing:


  1. Don’t ask for the sale

I see this mistake all too often from businesses and brands. Whenever they post, it is some sort of call to action. Like “click here to buy!”, “buy now!” things like that.

This is one of the worst things you can do if you’re trying to attract consumers to your product/service. This method of posting will leave you in a position where you don’t want to be, which is “why are we not seeing results on social media?” The answer to this question? They’re too busy asking for the sale all of the time!

2. Don’t do follow for a follow

The “follow for a follow” tactic is a very popular tactic nowadays. You might be surprised to know that it doesn’t work, like, at all.

This is most popular on Instagram. You can scroll through the comments of people’s posts and you will see this everywhere: “Follow me and I’ll follow back.” If you’re one of these people, please stop doing it.

The person may follow you, but it would be for a limited time. The people that do actually follow you from this method, are “part-time” followers. They only followed you so you follow them. Then before you know it, they’ve unfollowed you!

These are not followers that will engage with you. You may get lucky every now and then with a like from one of these individuals, but don’t count on it.

These people I like to call fake followers.

3. Don’t post content that you like

This is a key point. You have to post content that your audience will enjoy seeing. I’ve mentioned this in previous articles. The content you post should be content that will interest your audience. One of the best ways of doing this is to see what is trending on the different platforms.

Another way to gauge the interest of your followers is to simply run a poll on Twitter or Instagram. Asking your audience a question about something and then getting…

Jake Boucher

Realtor with Lamacchia Realty in Massachusetts