3 Do’s and Don’ts of Social Media Marketing…Part 2

Jake Boucher
4 min readFeb 22, 2018
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After some careful deliberation, I decided that I would do part 2 of the do’s and don’ts of social media marketing.

I still had more to say, so I was like you know what, why not create another post?

Here we go:


  1. Don’t rely on automation

This is a big one. Automation can be both a good and bad thing. Let’s start with the good:

Good: Can schedule a bunch of posts in advance and get more content out without having to log into your social accounts every time.

Bad: You never know when something bad is going to happen. For example, you scheduled a post and a national tragedy occurs. You completely forget that your scheduled post is about to be published, and it turns out that the post is wildly inappropriate given the circumstances.

You also have to take into account how automation will make you seem robotic if you over use it. In part 1 of the do’s and don’ts of social media marketing, I discussed how being human is key towards building relationships with your consumers.

2. Don’t ignore your audience

How hard is it to like someone’s comment directed towards you, or respond to someone’s comment? Not too hard. Let your audience know you’re there.

Interacting with your audience will only build more trust between the 2 parties. You’re not going to be friends with someone who you don’t trust, would you? So what makes you believe that you will build trust with someone you don’t interact with on social media?

3. Don’t use every social media platform

When you’re just starting out with social media, you have to do research and figure out what platform(s) are best for you.

Not every platform will be the proper choice for certain businesses and brands.

For instance, if your demographic is 60–80-year-olds, then Snapchat would not be a wise option. In this situation, it would be smart to be on Facebook. Facebook has trended older as the years have passed.

It can also get very confusing and time-consuming to be on various social platforms. What I suggest is to start…