3 Reasons Why Facebook Ads Will Take Your Business to the Next Level
For those of you that don’t know, Facebook ads are targeted advertising. You can pick and choose your preferred audience based on their interests. This makes getting the word out for your brand extremely easy.
Hopefully, the imagine this scenario at the end will help you see the value in Facebook ads.
- Targeting people most interested in your product/service
Facebook ads let you target people that would be most inclined to buy from you. The ad will show up directly in the consumer’s news feed which is huge for advertisers.
If you are an Italian restaurant, you can specifically target people who have an interest in Italian food. For example, you can choose people interested in Italian food, cuisine, food in general, Italian restaurants, and on and on. It will only take you 10 minutes to set your ad up and get it out there. All of this is at little cost, for the possibility of a big gain.
I’m sure all of you reading this see commercials on TV, or hear commercials on the radio of a business advertising their product/service. These forms of advertising are a lot of money for little gain. You can’t target the consumer who has a keen interested in what you provide. Your commercial could be on Nickelodeon advertising a car, which probably wouldn’t work out that well considering the audience watching that channel is 12 and under.
2. LARGE audience
The amount of eyeballs on Facebook is crazy. With just over 2 billion active users, it’s a goldmine for brands to use Facebook ads to spread the word about their brand. I bet in your area alone, you can reach up in excess of 40,000 people within a 10-mile radius. In my area alone, my potential reach is 65,000 people. Now you have to take into account, the majority of those 40,000 or 65,000 people will have zero interest in your product or service. That is completely fine because you are narrowing down your target audience to the people most interested in your brand.
Let’s say that after you are done putting in all of the information required for the ad, your potential reach is 4,000 people. 4,000 people specifically interested in what you provide within a 10-mile radius? With the right ad, you have the potential to reap the benefits for little money.
3. Little money to run an ad
You can choose how much money you want to spend on an ad. For example, you can choose your budget for each day and how long you want the ad to run for. You can run an ad for $5 a day for 7 days, which amounts to $35 for a 7-day ad. That option is a lot cheaper than running a TV commercial and not reaching your target audience. $35 for 7 days could potentially amount to hundreds, if not thousands of dollars worth of sales (depending on what you’re selling).
Here’s the kicker: you will only reap the benefits of an ad if you have the right offer and photo/video. You have to make sure that your offer and photo appeals to the consumer. If you’re a restaurant, do an offer along the lines of, “Free appetizers for one month!” Then you have a link to your website, where they have to put in their email address and then they are on your email list. Then you choose 5 random people who signed up and give them the free appetizers.
Imagine this
Let’s say you’re a landscaping company. You’re looking for a way to get more customers through the door.
You discover this thing called Facebook ads. You’ve heard all but good things about this medium.
So, you start doing some research on how to properly run a Facebook ad. It takes some time but you finally get to the level where you feel comfortable running an ad (or you hire someone).
You ponder the perfect ad to run with your team. You finally decide on what type of ad you want to run.
You decide to run an ad for one week, on a $5 a day budget. So it’s $35 for the entire 7 days. You live in an area where there are 103,000 people within a 10-mile radius.
Your team decided to do a sweepstake. And the winner of the sweepstake gets a free patio and fire pit (include this in the ad).
Of those 103,000 people, you reduce your target audience to the 11,000 people that are the most interested in your service. And of those 11,000, 4,443 see your ad.
In order for people to enter the sweepstakes, they have to click on your ad which brings them to a landing page. Knowing this, you see that you get 244 clicks on the ad out of the 4,443 people that saw it.
Those 244 people have to enter their email and name in order to be eligible for the sweepstakes.
So, with that ad, you have collected 244 emails from potential future customers. Now, these people are on your email list, and once a week, you send out a newsletter with tips and tricks on lawncare. That way you’re building trust with them and providing free value.
All of this is entirely possible. It doesn’t mean it’s going to happen every time, but the possibilities are limitless.
Conclusion
Do you see how easy it can be for you to increase your brand awareness? All you have to do is create an ad that will appeal to your consumers the most (easier said than done). Not every single ad will work out for you. Some ads that you think are good, might not resonate with your target audience. It’s a lot of trial and error. Be prepared for that. But once you find the right formula, stick with it.
I didn’t even scratch the tip of the iceberg. There is so much more you can do with Facebook ads. I will dive more into this in the future.
Thanks for reading! I’d love to hear your thoughts, so comment below!
