Running Out of Ideas for Instagram Content? Here’s 5 Easy Ways to Use Instagram Stories

I’m sure almost all of you reading this have heard of Instagram stories. Instagram stories is a knockoff of Snapchat stories. Instagram saw the huge success of Snapchat stories and just had to follow suit (as did Facebook).

Instagram stories come with many benefits for businesses and brands. Possibly more so than Snapchat. Instagram stories are only getting more popular everyday, why not hop on that train right now?

Without further ado, here’s 5 benefits of Instagram stories that will make you look like a marketing pro.

Benefit 1: Announcements

Instagram stories is a perfect place to announce various things. It could be news about your newest product, or event, the latest news in your industry, your upcoming book, and on and on.

With the amount of news that circulates every single day, you will never be short of content to put out.

If you’re a business, announce your latest sale or product on Instagram stories. With the number of daily active users increasing for Instagram stories, this will only become more important with time.

Going off of the number of daily active users that use Instagram stories, the number of Instagram users that actually use Instagram stories on a day to day basis is mindblowing. As of November 1st, 2017, Instagram stories is used by 300 million people! That is approximately twice as many users as Snapchat, in just over a year in existence. Just think of the possibilities that can be accomplished with those types of numbers.

Benefit 2: Giveaways

Who doesn’t love giveaways? Instagram stories is a perfect place to announce giveaways. There is only one problem with this though. The swipe up feature isn’t available until you have reached 10,000 followers which most small businesses don’t yet have.

You can definitely work around this though. It may not be as effective, but it will get the job done. Tell your audience to go check out the link in your bio that will bring them to your website (make sure the link is to the page where the rules are given to enter the giveaway).