Building a Brand on Social Media is Hard, but Necessary

Jake Boucher
4 min readJul 7, 2021

Social media is the lifeblood of any business today. It allows you to connect with your audience like never before. But it’s also one of the hardest things to do because you need to be consistent.

Most businesses do post on social media. Whether that be Facebook, Instagram, YouTube, etc. But here’s where they go wrong; they’re not consistent. Most businesses try posting for the first month or so, then they slowly start posting less. They quickly realize that posting on social media is not all that easy. As a matter of fact, it’s tedious and time consuming.

The most important thing to having a successful social media presence is to be consistent. An audience is built over time, and the best way to build an audience is by maintaining a consistent presence on your platforms of choice.

Consistency is hard

As you may know, my dad and I recently started a real estate podcast. I realized in the first month how hard it is to maintain consistency. So, I understand where 95% of these businesses are coming from. The amount of time it takes to edit the podcast, both the audio and video version is something that I underestimated. In all honesty, planning and filming the podcast is the easiest part.

I am empathetic towards those businesses that gave up on posting. It’s not an easy job to post content on social media day in and day out. Over these last few weeks, I have dedicated multiple hours each day to edit and post content on Facebook, TikTok, Instagram, YouTube, and LinkedIn.

Putting time into the editing and posting is tedious, but it needs to be done. 6, 12, 18 months from now I’m going to be thanking myself for doing this.

Constant changes

The editing and posting is a long process in itself, never mind the constant new features that make their way to these platforms. For instance, Instagram is constantly rolling out new features. Some of which include Reels, the shop feature, IGTV, and so many more things.

As of this writing, I posted my first-ever Instagram Reel yesterday. And within the first 30 minutes, that video had eclipsed 500 plays already. Compare that to the first 4 IGTV videos I posted on my real estate business page, where…

Jake Boucher

Realtor with Lamacchia Realty in Massachusetts