Building a Brand on Social Media is Hard, but Necessary

Social media is the lifeblood of any business today. It allows you to connect with your audience like never before. But it’s also one of the hardest things to do because you need to be consistent.

Most businesses do post on social media. Whether that be Facebook, Instagram, YouTube, etc. But here’s where they go wrong; they’re not consistent. Most businesses try posting for the first month or so, then they slowly start posting less. They quickly realize that posting on social media is not all that easy. As a matter of fact, it’s tedious and time consuming.

The most important thing to having a successful social media presence is to be consistent. An audience is built over time, and the best way to build an audience is by maintaining a consistent presence on your platforms of choice.

Consistency is hard

As you may know, my dad and I recently started a real estate podcast. I realized in the first month how hard it is to maintain consistency. So, I understand where 95% of these businesses are coming from. The amount of time it takes to edit the podcast, both the audio and video version is something that I underestimated. In all honesty, planning and filming the podcast is the easiest part.