Content is King and Always Will Be

Jake Boucher
4 min readNov 22, 2017

Content, content, content. Putting out quality content is the key to any successful brand or business.

You can’t worry about your follower count or how many likes you get. It takes a lot of work and patience to get where you want to be. So, how do you grow a follower base that is interested in what you have to say?

By putting out quality content on a consistent basis AND listening to your audience.

Put out content that your followers would want to see. Make sure you keep in mind the story you’re trying to tell your audience. I think of putting out content as writing a book. You build and build your brand or business with the content you put out. One day, all of that content could be turned into a book.

I said in one of my previous post (How to Use Social Media to Grow Your Business), that content is all about what your audience wants. If you can do this, you will set up your business or brand for continued success.

Be careful

Every tweet, Instagram post, Facebook post, and so on, matter. One bad post could set you back in your development. You might schedule your post out in advance, and a national tragedy occurs. It turns out the post was very inappropriate given the circumstances. Just like that, you…

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