Content is King and Always Will Be

Jake Boucher
4 min readNov 22, 2017

Content, content, content. Putting out quality content is the key to any successful brand or business.

You can’t worry about your follower count or how many likes you get. It takes a lot of work and patience to get where you want to be. So, how do you grow a follower base that is interested in what you have to say?

By putting out quality content on a consistent basis AND listening to your audience.

Put out content that your followers would want to see. Make sure you keep in mind the story you’re trying to tell your audience. I think of putting out content as writing a book. You build and build your brand or business with the content you put out. One day, all of that content could be turned into a book.

I said in one of my previous post (How to Use Social Media to Grow Your Business), that content is all about what your audience wants. If you can do this, you will set up your business or brand for continued success.

Be careful

Every tweet, Instagram post, Facebook post, and so on, matter. One bad post could set you back in your development. You might schedule your post out in advance, and a national tragedy occurs. It turns out the post was very inappropriate given the circumstances. Just like that, you have to dig yourself out of that hole that you found yourself in. Double check every post before it is public.

Pay attention

Pay attention to what your consumers are saying. Even if it’s not directly related to your business/brand. Going on Instagram or Twitter and searching for trending topics is one of the easiest and best ways to do this.

It’s Super Bowl Sunday. The Super Bowl in all likelihood would be the number one trend for the entire day, on every platform. What could you post about the Super Bowl that your audience would want to see?


Maybe do a poll asking your audience who will win the game, or post a video of 2 dogs with a vest of both teams racing each other — if you’re in the pet business. It takes a lot of brainstorming to decide what content to put out there. But the more you do it, the easier it gets. It’s kind of like…

Jake Boucher

Realtor with Lamacchia Realty in Massachusetts