Content Is King and Always Will Be 2.0

Jake Boucher
7 min readJun 18, 2020
Photo by Nikita Kachanovsky on Unsplash

It has been over 2 years since the release of one of the most popular articles I have written thus far — Content Is King and Always Will Be.

I thought why not do a follow up to that article? A lot has changed in the 2 and a half years since.

We all know Facebook’s organic reach is at an all-time low. But it’s arguably the most important platform still.