Content Is King and Always Will Be 2.0

Jake Boucher
7 min readJun 18, 2020
Photo by Nikita Kachanovsky on Unsplash

It has been over 2 years since the release of one of the most popular articles I have written thus far — Content Is King and Always Will Be.

I thought why not do a follow up to that article? A lot has changed in the 2 and a half years since.

We all know Facebook’s organic reach is at an all-time low. But it’s arguably the most important platform still.

You will win on Facebook if you do paid advertising. It’s much easier said than done. It takes a lot of trial and error to produce ads that will work.

All in all, content is still king on Facebook. It may be hard to believe this, but it still truly is. This holds true for the other platforms too.

Content will always win. Quality over quantity. If you can produce quality AND quantity, then that is the best-case scenario.

If you pay $1 a day in Facebook advertising for 365 days straight, you will reap the benefits of that $365 spent. You will scale your online presence dramatically. $1 a day is absolutely nothing in the grand scheme of things.

Start making your coffee every morning instead of driving to Dunkin or Starbucks to purchase that $3 iced coffee. Put your coffee money towards advertising on Facebook. You won’t regret it.

Listen to your audience👂

This is arguably the most important aspect of producing quality content.

Your audience will tell you what they like and don’t like about your content. Whether or not they use words to voice their opinion remains to be seen. But trust me, you will know (whether it’s engagement on certain pieces of content or something else).

Pay attention to the engagement certain pieces of content receive. How many likes are there (if any)? How many views? How many comments? How many dislikes?

Your audience will tell you everything you need to know. Pay close attention to them. Your audience is your most important gauge of how well you’re doing. Without them, you’ve got nothing.

Value, entertainment, education

If you’re not providing any of these 3, then it’s going to be an uphill battle before you even start.

Jake Boucher

Realtor with Lamacchia Realty in Massachusetts