Create Content That’s Worthy of People’s Attention

Jake Boucher
2 min readJun 17, 2021

Do you ever rush something to simply have it done even though it requires a lot of time?

I’m willing to bet we’ve all been there. I’ve been there many times before, especially when I was in school. I was one of those students that would rush homework assignments and try to get it done ASAP so I could move on to more enjoyable things.

In college, there were so many distractions, so many other things that I would rather be doing.

This is an identical situation that I see with so many businesses right now. They rush their social media content even though they don’t post consistently.

Creating content requires time and effort. People can sniff out when something is rushed. I’ve had teachers tell me they could tell I rushed a homework assignment (it happened a lot).

It’s the same thing for social media content. Your audience is smarter than you think and can tell when you rush a piece of content.

It’s the first thing I notice when I’m researching local businesses. My immediate thought when I see a blurry photo or grammar issue is “they rushed this. They didn’t take the time to look it over to redo it or fix it. That’s a problem.”

You only make a first impression once. For every new visitor to your profile, they will walk away with the first impression of your brand/business.

If all they see is a blurry photo of an entrée or landscaping project, odds are they won’t visit your page again.

It’s not rocket science to make sure your content is worthy of people’s attention. Take those extra few minutes to make sure everything looks good before hitting post.

Each piece of content matters. I’m not saying you should try to create every piece of content to perfection. Perfection doesn’t exist. However, too many people try to reach that pedestal of “perfection” in whatever it is they do, which is a big mistake.

Think about the content you’ve been putting out to the world. Does it meet a standard of quality? Can your audience tell if the content was rushed or that you put time into it?

Put yourself in the shoes of your audience. I truly believe that thinking in the shoes of your audience is one of the best ways to gauge how good or bad your content is.

It’s not a game of perfection. It’s a game of putting out something to the world that’s worthy of people’s attention.

--

--