Jake BoucherFollowFeb 15, 2018·1 min readThe “what” of your brand makes people listen, the “why” of your brand helps people connect with you more, but when it comes to personal branding, it’s always the “how” that brings in more people and grows your tribe.When It Comes to Your Personal Brand, Your Voice Matters as Much as What You Say Using It.2012Anto RinDid you read the book Start With Why by Simon Sinek?