Discover the Secrets to Advertising Your Business on Twitter
Twitter is one of the biggest social media platforms. But is it good for marketing your product/service? My answer is yes. There is a lot that you can do with Twitter. Twitter is known as “loud” because no one really cares how much you tweet if you’re putting out good content. You can post 20 times a day and barely get noticed.
Everyday I scroll through my Twitter feed, I skim at a relatively fast pace. There’s just so much to scroll through. In order to catch my attention, it has to be an eye popping video, picture, a bunch of emojis, or a tweet with all capital letters. It’s hard to find the correct content to be putting out on Twitter. You have to do some thinking and researching other accounts that put out quality content on a consistent basis. Learn from the best of the best. That’s how you limit the growth curve.
Look up other accounts that are in your niche and do some trial and error. See what you can take from their account, and implement it into your marketing strategy. If you’re a landscaping company, look for high profile accounts that have a good marketing strategy in place. This goes for every social media platform.
You don’t have to find a big name landscaping company on Twitter to get inspiration for content. It could be a company with 200 followers but gets 20 likes on average per post. 20 likes on Twitter is an impressive feat because there is just so much going on.
What can you post?
A business can use Twitter for multiple purposes. First, you can use Twitter as a customer support for people that have questions, comments, concerns. Secondly, you can use Twitter as a testing platform. What I mean by this is quite simple. Post multiple pictures or videos on Twitter that you are thinking about posting on Instagram or Facebook. Take a day or 2 and post all of that content, and determine which one gets the highest engagement. Post the best of the best on Instagram and then Facebook.
Twitter is a great place to “jab” (courtesy of Gary Vaynerchuk). Jabbing is a fancy way to say “give”. You have to give, give, give before you can ask for the sale. Provide value. That’s what you have to do. I will use my landscaping company example once more. Give some tips and tricks on how your…