Expert Secrets by Russell Brunson — Book Review

Jake Boucher
2 min readMay 29, 2020

Expert Secrets is one of those books that has to be read more than once.

With that said, I learned so much from the book.

Expert Secrets discussed how to create a mass movement of likeminded people so they can eventually be sold to/educated, create belief in these people, your moral obligation for these people, and creating sales funnels.

After I finished the book, I asked myself what I thought the most helpful part of the book was. I came up with my answer pretty quickly. Section 2 “Creating Belief” was the most valuable part of the book to me.

This entire section was dedicated to storytelling. It gives you the step by step process of how to effectively tell a story.

People don’t buy logically, they buy based on emotion.

Storytelling is the best way to evoke emotion out of someone. It doesn’t matter if it’s in a book, movie, TV show, or sales/marketing. A good story will always sell.

Section 2 breaks down how to tell a good story so you can sell what you want to sell.

When you’re telling stories in sales, you need to speak at about a third-grade level. I know that may sound crazy but people are used to digesting information at about a third-grade level.

Don’t use big words. Keep it as simple as possible. Follow this golden rule.

Sections 3 and 4 of the book are also extremely valuable but not as crucial as section 2 (in my opinion).

Sections 3 and 4 were about organizing a webinar and how to perfect it. If you’re currently trying to create webinars, then I would suggest you pick up a copy of this book and start reading.

Brunson goes step by step on how to create the perfect webinar. He gives you his scripts for webinars that are proven to work wonders for anyone selling a product or service on a webinar.

In all honesty, this section was fascinating. The amount of detail that Brunson goes into is amazing for such a cheap book.

If you closely follow the principles laid out in this book and apply them to your business, I promise you will see results.

If you’re looking for a quick way to learn a lot of valuable information, I would recommend Expert Secrets in a heartbeat.