Real Estate Agents — Use Facebook Advertising (Before It’s Too Late)

Jake Boucher
4 min readJun 6, 2019
Photo by Con Karampelas on Unsplash

I’ve visited a lot of real estate agents Facebook pages recently, and one thing really stands out: the vast majority of them do not run Facebook ads.

Facebook removed the feature where you could click a button on a Facebook page and see if that page was currently running ads. With that said, it makes my job a little bit harder when I’m trying to determine if a page is running an ad or not.

I put together a Google Sheets document a few weeks back with a category titled “FB ads.” To make a long story short, all but two of the pages were not running ads. So, roughly 90–95% of the people I researched were not currently running a Facebook ad.

Every single real estate agent should be running Facebook ads. Only a small percentage of them actually will. One of you reading this right now may have run a Facebook ad and gave up on them right after one campaign. The reason for this? Because it didn’t get you the results you thought it would.

You simply cannot give up after one bad campaign. It takes a lot of trial and error. Maybe you were incredibly confident that you could run a successful Facebook ad campaign even though you have no experience because it “looked easy.” Once you saw that it didn’t give you the results you wanted, you vowed to never use Facebook ads ever again because they “didn’t work.”

I’m going to draw out a scenario for you. I like to call this the “imagine this” section.

Imagine This

You have been in the real estate game for 10 years now. You’re based out of Woodland Hills California. All of your business comes from referrals. This is your personal favorite/most reliable way of getting clients.

One day, you run into one of your good real estate friends at Starbucks. You talk for awhile and you eventually ask how they are getting their clients nowadays. He tells you Facebook advertising.

You ask him what percentage of his current client base are from Facebook advertising. He tells you 80% of his new clients come from Facebook advertising. You’re taken aback and ask him how that is possible.

He tells you it’s simple. Target the right audience base, and have a compelling…

Jake Boucher

Realtor with Lamacchia Realty in Massachusetts