Facebook’s Newest Algorithm is on the Horizon…What Does it Mean?

Facebook announced the newest change to the platform recently, and with it comes many questions.

Most people are familiar with the Russian groups that attempted to influence the 2016 presidential election via Facebook ads.

In the wake of this, Facebook faced massive criticism about how the news feed can be manipulated.

So that begs the question…what exactly is Facebook going to change about the news feed?

For starters, Facebook is going to put more attention on status updates from users friends and family members. At the same time, limiting articles or anything published by brands or businesses.

What does this mean for businesses and brands?

CEO of Facebook Mark Zuckerberg released a statement on Thursday that stated, “We feel a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being.” So because of this, users will see less content from businesses and brands which could be potentially damaging for marketers.

Zuckerberg then stated, “As we roll this out, you’ll see less public content like posts from businesses, brands, and media.”

This new algorithm will undoubtedly make it harder for businesses and brands to…