How The Decisions You Make Are Inspired By 3 Needs We All Crave

Why do humans crave these 3 needs? Let’s find out…

Jake Boucher
4 min readSep 1, 2020
Photo by Perry Grone on Unsplash

I mentioned this concept in a previous story: “You’re Gonna Die” that humans have three motivations in life: the need for power, affiliation, and achievement.

I first became aware of this concept in my consumer behavior class (thank you, professor Hart). He is one of the most intelligent teachers I have ever had the pleasure of being taught by. And he truly loves what he does, which makes it more enjoyable for the students.

Professor Hart went into detail about this concept during one class period. I wanted to learn more for myself, so I decided to research it a bit more.

This concept is crucial in understanding human behavior. Every single person is different.

Treat different people differently

Alright, let’s dive into this concept (or theory).

Abraham Maslow first introduced this theory in the early 1940s. In 1961, David McClelland built upon the original theory in his book “The Achieving Society.”

Maslow’s “theory of needs” identified the basic needs of humans. Physiological needs, safety needs, and the needs of belonging, self-esteem, and