How The Decisions You Make Are Inspired By 3 Needs We All Crave

Why do humans crave these 3 needs? Let’s find out…

Jake Boucher

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Photo by Perry Grone on Unsplash

I mentioned this concept in a previous story: “You’re Gonna Die” that humans have three motivations in life: the need for power, affiliation, and achievement.

I first became aware of this concept in my consumer behavior class (thank you, professor…

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