How to Use Social Media to Grow Your Business

Jake Boucher
3 min readNov 2, 2017

If you are a business or brand and you are not using social media to its full extent, do yourself a favor and increase your presence on social media immediately. Social media is only growing by the day and becoming more and more popular among businesses and brands. Most businesses don’t know how to use social media correctly. They think posting content that they want to post and they want to see — will also resonate with their audience. That’s a huge no in the world of marketing. You have to post content that your audience would want to see.

It’s not what you want, it’s what your audience wants

Say that you’re a shoe company. Your audience does not want to see every single post being shoes or you trying to sell shoes. They want to see other content that they can connect with. For example, it’s Super Bowl Sunday, post about the game not your shoes. If you can connect your shoes with the game, then that’s a huge plus because your audience will connect your shoes with the Super Bowl. Say a player is wearing your shoes before the game. Oh man that would be huge for your brand or business. If you post a picture or video of a player pregame of the Super Bowl with YOUR shoes on, your audience will be more inclined to buy from you.

Social media is your best friend

The opportunities are endless for you on social media. Do you know the percentage of people that are using social media in the US? The number is astounding. It’s 81% according to That equates to 4 out of 5 people that you walk by on the street. Let me say that again: 4 OUT OF 5 PEOPLE are using social media in the US! Just think how many people can be exposed to your brand and business. If you use social media correctly, you will see your revenue increase and see your business and brand grow to new levels that you never thought were possible.

Where social media is heading

Social media is constantly evolving. You have to be on top of the new trends. In a few short years video is going to be HUGE. It’s already huge, but according to this stat from, it’s going to get even bigger. Video will be the primary way of content consumption in 2019 at a whopping 80%. That is a little over a year away from the time I wrote this blog post. My advice to…

Jake Boucher

Realtor with Lamacchia Realty in Massachusetts