How to Use Storytelling to be Your Biggest Asset for Your Business/Brand

Jake Boucher
3 min readDec 5, 2017

Storytelling is so underestimated in the world of business. If your business has a good story to tell, why not tell it? Telling a story that your audience will want to hear, will only benefit your business.

What’s your businesses story (how did it start)? Is it unique compared to other businesses? Why is your story appealing? How can you use the story to market your product/service?

These are some of the questions you should be asking yourself. A good background story for a business is crucial in telling the world what you’re all about.

Everyone has a unique story to tell. Maybe a great grandfather started the business that is now run by the great grandson. That would be a really cool story to tell your audience. It also tells your audience that you’re a trustworthy business because you’ve been in business for so long.

Uniqueness is the name of the game. You would have a very big advantage if you’ve been in business for a long time. Say you’re a dentist that has been in operation for 30 years and counting. This would be something that you would want to tell your audience on social media. For this example, you could have a YouTube video that you could post on Facebook as well. In the video, you would describe how you started the business. A Facebook ad for this video would actually be a very smart move. Target people that are looking for a dentist. Just by doing this one ad, it could amount to a few long term customers (and for cheap). People would instantly be more inclined to do business with you because you have been in business for so long.

Importance of storytelling

Everyone loves stories. Our brains value stories over anything else according to John Bates (Bates is a CEO and a head coach of Executive Speaking Success).

Storytelling is a major factor in sales as well. If you can train your sales people how to tell a great story, then you might just be able to explode your business.

Use me for example, I get sales calls every now and then and most of the time, I’m on the phone for 30 minutes with them, patiently waiting for the right time to hang up. But some of those sales people are just so damn good at telling a story…

Jake Boucher

Realtor with Lamacchia Realty in Massachusetts