How to Use Storytelling to be Your Biggest Asset for Your Business/Brand

Jake Boucher
3 min readDec 5, 2017

Storytelling is so underestimated in the world of business. If your business has a good story to tell, why not tell it? Telling a story that your audience will want to hear, will only benefit your business.

What’s your businesses story (how did it start)? Is it unique compared to other businesses? Why is your story appealing? How can you use the story to market your product/service?

These are some of the questions you should be asking yourself. A good background story for a business is crucial in telling the world what you’re all about.

Everyone has a unique story to tell. Maybe a great grandfather started the business that is now run by the great grandson. That would be a really cool story to tell your audience. It also tells your audience that you’re a trustworthy business because you’ve been in business for so long.

Uniqueness is the name of the game. You would have a very big advantage if you’ve been in business for a long time. Say you’re a dentist that has been in operation for 30 years and counting. This would be something that you would want to tell your audience on social media. For this example, you could have a YouTube video that you could post on Facebook as well. In the video, you would describe how you started the business. A…