Is Facebook Still the Right Choice for Marketing Your Business to the Younger Demographic?

Jake Boucher
4 min readFeb 17, 2018
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Short answer, yes. But there are complications.

Facebook’s audience is huge. Yes, the younger demographic isn’t as active on Facebook as they are on Twitter and Instagram, but they still check in on Facebook every now and then.

Millennials use Facebook for watching funny videos, staying in touch with friends and family, getting the latest news, etc. This is coming from a millennial in myself.

You can win the younger generation with video. By showing creativity and attraction, you can win any demographic. But your video content for millennials has to be different from that of the 60+ crowd (obviously). Creativity will always be your best friend, no matter what age you’re marketing too.

Moving along

I recently had a conversation with one of my friends regarding Facebook. I’ll be upfront with you, I’m not a huge Facebook fan. It just doesn’t appeal to me. I’m more of a Twitter and Instagram kind of person.

Anyway, getting back to the conversation. I asked my friend if he enjoyed using Facebook and he said yes. I then asked him why and he said that he enjoys watching videos on Facebook, especially the cooking videos. Video is hugely popular on Facebook for younger people.

Facebook is a great platform for video. It’s similar to YouTube in terms of video content. Videos on Facebook last longer than Twitter and Instagram. Instagram videos last up to a maximum of 60 seconds. Twitter, on the other hand, last up to 140 seconds. So you have a little more room for creativity on Twitter than you do on Instagram.

Facebook videos last up to 45 minutes, however. This is great because you can post the same videos you post on YouTube, and then you can post them on Facebook. Therefore, you’re getting your word across on 2 different platforms.

Newsfeed changes

I’m sure some of you know of the recent changes that Facebook is making to its news feed. For those of you not familiar, Facebook has been taking a lot of heat in the past year or so for fake news and Russian bots popping up on people’s newsfeeds. One of the ways Facebook is trying to abolish this type of…