Just One Minute

Jake Boucher
3 min readMar 15, 2022
Photo by NeONBRAND on Unsplash

Just start something Jake. Write for one minute.

That’s what I told myself before I began writing this article.

I was scrolling through Instagram the other day and saw a quick video by an entrepreneur I follow named David Meltzer.

I usually have zero patience when scrolling through Instagram. There’s way too much content which makes it overwhelming for me, which is why I scroll super fast. But this video instantly grabbed my attention.

It’s so easy to apply to anything. Use it if you don’t feel like going to the gym, reading, writing, prospecting, etc. It’s a hell of a lot easier to tell yourself “I’m going to write for one minute” than “I’m going to write for 60 minutes.”

In all likelihood, after that one minute is up, you’re going to keep writing because you got into the flow of it.

I’m already seeing the benefits of this strategy. It’s a lot more doable telling yourself you’re going to do something for one minute. One minute seems easy enough. Saying you’re going to do 60 minutes of a task is overwhelming and lead you to not do that task.

I have a hard time staying focused. Everyday my brain tries to distract itself with something, anything to get my mind off whatever it is I’m doing (this is one of the reasons why I’m going to see a doctor that specializes in…