The 11 Facebook Ad Campaign Objectives That You Need To Know
All of us have heard of Facebook advertising. We see ads all the time in our news feeds as we scroll to see what our relatives are up too. Some of them catch our eye, and some of them don’t.
We’ll get into how to create a winning ad in the near future (there’s a lot that goes into a winning ad by the way). To name a few things: intriguing ad copy, intriguing video/photo, intriguing offer, etc.
With that said, there are 11 Facebook ad campaign objectives that you should know. Each of them has its own purpose. And, if done correctly, each of them could bring you incredible results.
Facebook campaign objectives
Brand Awareness
Brand awareness is great for a first ad. If you decided it was time to start Facebook advertising, then a brand awareness ad would be wise to start out with. The premise of this campaign objective is to bring awareness to your brand.
Have your target audience get to know you. Produce a 3-5 minute video introducing yourself and business. Warm up your audience to you a little bit.
A brand awareness objective can also be used to drive more traffic to a website. There are plenty of options when it comes to this campaign objective. Use this objective whenever you’re trying to…
