Video is the Present and the Future in Online Marketing. Here’s Why

Courtesy of Why videos.png

Social media is evolving every single day. As we stand right now, video is one of the major factors, if the not the biggest factor, and it will stay that way for the foreseeable future.

Making videos that catch the attention of your audience is one of the most important aspects of marketing your business on social media. And it couldn’t be any harder to grab the attention of people nowadays.

According to a study conducted by Cisco, video will account for 80% of all internet traffic by the year 2019.

With those numbers, the majority of your focus should be on how to adapt your content to video. Get ahead of the curve. “The best time to plant a tree was 20 years ago. The second best time is now.” This quote is an old Chinese proverb. It perfectly depicts why you shouldn’t wait to start doing video. Start ASAP.

YouTube vs. Facebook

People go to YouTube to look for something specific. For example, when people open YouTube, they’re looking for how-to videos, music, vlogs, sports highlights, and so on.

When you’re creating a video for YouTube, you have to think to yourself if the video will be something that people want to watch. If you create how-to videos, then you’ve hit the gold mine.

But, when you make those how-to videos, they have to be very well explained to make you a trustworthy source where people will want to keep going back to you for help. Make sure you keep that consistency up.

Approximately 20% of people who start your video will leave after the first 10-seconds. This statistic was mind-blowing when I first read it. If you want to avoid people leaving after 10-seconds, then make a damn good intro. Get your creative juices flowing and get to work.

YouTube has one of the biggest audiences if not the biggest for videos. Think of the number of eyeballs that could possibly be on your videos and your business/brand. If you have an appealing video, know how to get the word out for your video, you could quite possibly be in very good shape. It’s all up to you.

YouTube isn’t going anywhere anytime soon. YouTube’s biggest competitor when it comes to online video is by far Facebook…