Vine is Coming Back! Here’s What it Could Mean for Marketers

Jake Boucher
4 min readDec 7, 2017

It’s back!

Dom Hofmann, founder of the original Vine announced yesterday on Twitter that Vine would in fact, be making a comeback.

This quite possibly might be the simplest tweet you will ever see to get over 100,000 retweets. But with a simple “v2” and a picture, that was plenty to get people’s attention.

There’s been so many people that have long awaited the return of the popular social network. People were devastated when the original Vine was taken away from us. I’ll admit, I was one of those people.

I used to stay up late at night watching various vines. The video creators were some of the funniest people I have ever come across.

You can imagine my excitement when Dom Hofmann announced Vine 2 yesterday along with the rest of my generation. Reading the Vine news on Twitter was a sight to see. All of these people were so excited to see this app make a comeback.

But I think marketers and brands should be excited the most.

For those of you that don’t know, Vine videos only lasted a maximum of 6 seconds. You could make small snippets of the video in different places. For instance, you could be in Los Angeles for one part of the video and then in New York City for another part. I know you can do this in YouTube or whatever video site you use, but doing it during a 6 second video is even better. It adds a level of uniqueness to the video.

What does the comeback of Vine mean for marketers?

I’ll be honest with you, I’m not totally positive how Vine 2 will affect the world of marketing. It’s obviously going to be very similar to the original Vine, but the question is, how much similar?

There is defintely going to be opportunities there for businesses and brands to market their product or service. You just have to adapt to the changing climate that this comeback represents.

I have heard that Vine 2 will have 12 second videos, but I don’t know how true that is.

Jake Boucher

Realtor with Lamacchia Realty in Massachusetts